Wednesday, 8th November 2023: Lidl Ireland has teamed up with best-selling cookbook author and content creator Gina Daly of the Daly Dish to launch the return of the retailer’s biggest and most loved fundraiser of the year – the Christmas Trolley Dash. Now in its 10th year, Trolley Dash offers Lidl customers the chance to win their entire Christmas food shopping for just €1, in aid of Lidl’s charity partner Jigsaw - the National Centre for Youth Mental Health.
Just in time for Christmas, one lucky customer from each Lidl store – a total of 179 winners across the country - will win a supermarket sweep style dash around their local store to grab as much of their Christmas shopping as possible in just two minutes. Tickets to enter cost €1 and will go on sale in all Lidl stores across Ireland from Saturday, 11th November 2023 for two weeks only.
This year, ticket sales will be donated to Lidl’s charity partner, Jigsaw, whose mission is to support youth mental health in Ireland. Jigsaw provides vital support to more than 250,000 young people and their families in schools, communities, workplaces and clubs across Ireland. Since its launch in 2014, Lidl’s Trolley Dash has raised more than €2 million for local Irish charities and given away trolley loads of Christmas groceries to thousands of lucky winners.
Commenting at the launch of Lidl’s Christmas Trolley Dash, Gina Daly highlighted her excitement of being part of the retailer’s biggest festive fundraiser:
“I am delighted to launch Lidl’s annual Christmas Trolley Dash initiative this year in aid of Jigsaw - the National Centre for Youth Mental Health. As a mother of three children, I know how difficult it can be for many parents out there at Christmas time, with the cost-of-living pressures for many families. Lidl’s initiative to give 179 customers an opportunity to win their entire Christmas shopping for €1 is the ultimate gift. I also have a teenager and I was a teenager myself believe it or not, so to see all proceeds from ticket sales go directly to Jigsaw to support youth mental health in Ireland is absolutely amazing. Thank you to everyone who supports Lidl’s initiative by buying a €1 ticket in store and I wish you a very happy Christmas (in November).”
Eimear O’Sullivan, Corporate Affairs Director, Lidl Ireland and Northern Ireland highlighted that Trolley Dash is one of Lidl’s most important local fundraising activities of the year:
“Lidl are delighted to announce the return of our annual Christmas fundraiser - Trolley Dash. Now in its tenth year, Lidl’s Trolley Dash has raised more than €2 million for local Irish charities that support communities across the country. We are extremely proud of this initiative and the enthusiasm from our store colleagues to raise as much money as possible for good causes is truly inspiring. Every €1 ticket sold in store has an impact on Jigsaw’s mission to support youth mental health in Ireland. We hope that this year will be the biggest Trolley Dash yet and we would encourage all of our customers to get involved to make a difference this Christmas.”
Tickets will be sold at Lidl checkouts nationwide from Saturday, 11th November 2023 until Sunday, 26th November 2023 and shoppers can purchase as many tickets as they wish in support of Jigsaw - the National Centre for Youth Mental Health.
Commenting on how Lidl’s Trolley Dash significantly impacts their foundation, Mike Mansfield, Director of Communications and Fundraising, Jigsaw the National Centre for Youth Mental Health said:
“When Jigsaw embarked on our partnership with Lidl Ireland in 2018, we set out a strong and ambitious objective - to change how Ireland responds to, talks about and supports young people’s mental health. Having the opportunity to be part of Lidl’s Trolley Dash initiative has been central and integral to the achievement of that ambition, as the significant funds raised will continue to make a difference to the welfare of young people we support across Ireland through our foundation. The support from Lidl and the generosity of Lidl’s employees and customers makes that possible.”
All winners will be contacted directly by their local store and invited to take part in the Trolley Dash at their Lidl store before stores open. This gives winners a clean run at the aisles to grab as many items on their Christmas shopping list as they can. Dashes will take place on Saturday, 2nd December, Saturday, 9th December and Saturday, 16th December 2023.
For more information about Lidl’s Christmas Trolley Dash initiative and for full terms and conditions, please visit lidl.ie/trolleydash