Jigsaw, the National Centre for Youth Mental Health in Ireland
On September 16th, Lidl Ireland will launch its ‘Listening’ campaign worth a quarter of a million Euro in conjunction with its charity partner, Jigsaw, the National Centre for Youth Mental Health in Ireland. Research commissioned by Lidl Ireland for the campaign found that over half (53%) of Irish adults feel they don’t always have time to really listen to a young person about how they are feeling. While 7 in 10 adults (72%) claim they would feel confident in checking in with a young person if they were concerned about their mental health, our busy often lifestyles get in the way of this important one-to-one time.
Over a third of Irish adults who know a person struggling with their mental health claim that this person is under the age of 25. Loneliness and Isolation (38%) were reported most likely to have a negative impact on a person’s own mental health, with financial issues (37%), bullying (26%) or work stress (26%) following. With loneliness and isolation at the top of the list, it is evident that the importance of lending an ear is crucial for anyone who struggles with mental health to help them avoid feeling this way. Lidl Ireland now more than ever encourage everyone to make that special effort and just listen.
Lidl Ireland will switch off all forms of TV, Radio and Print advertising from Monday 16th September for a full week. The sole focus will be upon Jigsaw in a bid to bring awareness to their OneGoodAdult campaign, shining a light on how simply listening can make a significant difference to a young person struggling with their mental health. Lidl have worked with some of Ireland’s largest media organisations to deliver a disruptive media campaign which will reach over half the Irish adult population.
Alongside this strong, disruptive media campaign selected product packaging in Lidl stores nationwide will be stickered throughout the duration of the campaign to reflect key messaging on how you can make a difference to a young person by simply listening. Throughout the duration of the campaign, keep an eye out for Coolree Irish Fresh Milk, Connell Farm Free Range Irish Eggs, Fallon’s Original Blend Tea, Oatilicious Porridge Oats and Bridge Bakery Chocolate Chip and Iced Queen Cakes.
Through Jigsaw’s OneGoodAdult Campaign, Lidl Ireland wants to show how the act of listening and providing a safe space for a young person to open-up can make a huge difference to them. Lidl Ireland and Jigsaw share some tips on how to be a good listener to a young person if they are struggling with their mental health, having a bad day, or simply want to get something off their chest:
Listen: Listening more than you talk is a good starting point. You don’t need all the answers, you don’t have to be an expert, just listen.
Give them time: Giving a young person a bit of time and attention in the day is critical. If you are not in a position to listen attentively to a young person, it is better to tell them and try to find a better time later in the day.
Don’t judge them: You’d be amazed at how often we are all guilty of doing this. Young people often feel judged by adults or fear that they will be judged by adults, so they don’t tell us what is really going on in their lives. Keep an open mind and allow yourself to really hear what is being said, not what you think is being said or will be said.
Don’t dismiss their concerns: As adults, we can very easily forget what it’s like to be a teenager or young adult. From our perspective it might not seem like a big deal but it’s the young person’s perspective that matters.
Jigsaw, the National Centre for Youth Mental Health, is Lidl’s official charity partner since April 2018. To date, Lidl Ireland have raised over €500,000 through numerous campaigns and fundraising initiatives. Jigsaw’s ambition is to create an Ireland where every young person’s mental health is valued and supported. They provide free confidential and professional support to young people aged 12-25, in 13 centres across Ireland. Jigsaw focus on prevention and early intervention, aimed at addressing mental health issues in the early stages and assisting young people in developing coping skills and resilience that will equip them to deal with future challenges to their mental health.
The Lidl Book of Listening will be available in all Lidl stores nationwide from Monday 16th September. Learn how you can be OneGoodAdult at www.lidl.ie/onegoodadult.
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