Quality standards

Quality standards

Our customer promise

Our vision is to make life better by providing quality food at market leading value, ensuring customer satisfaction is at the heart of everything we do.


Working with over 200 local Irish suppliers we carry over 2,000 products in our everyday range. In addition to this we bring in special offers on themed food ranges and other products such as kitchen accessories, textiles and technology. 


We also carry many well known and loved Irish brands such as Brennans Bread and Barrys Tea, in addition to our own award winning own brands. We also carry a variety of products to suit coeliacs or those suffering with other food intolerances. We promise to deliver the highest quality products at the lowest possible price to all our customers.

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Our range

We have an extensive buying team based in Ireland who work with the best suppliers to ensure only the highest quality products make it into our stores. We get delivieries to our stores 7 days a week so you can be assured of the freshest produce. As the largest seller of fruit and vegetables by volume in the Irish market* we are renowned for our high quality range which is sourced from the best suppliers, home and abroad, and changes to ensure the best seasonal produce is available. Our fresh meat and poultry all comes from Irish farms and is 100% Bord Bia Quality Assured. Simplicity is key to our success - we focus on getting the best products into our stores so that our customers can shop in a speedier and more efficient manner.

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Our commitment to quality

We are passionate about quality and go to great lengths to ensure that our customers get the best. Quality testing starts before the product even reaches the customer. Our warehouse teams conduct checks on every delivery, to ensure it meets our standards. We have dedicated freshness teams in stores who monitor key areas on a regular basis. We ensure all our suppliers adhere to specific quality standards and regularly audit factories to ensure same. Safety is of upmost paramount to Lidl and we take our responsibilities in this area very seriously.

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Product labeling and certifications

At Lidl we are proud to carry quality marks such as Bord Bia's Quality Assured logo on all our fresh meat and poultry, meaning that each product is approved to the highest Bord Bia standards. As part of the scheme, farmers are audited against a range of standards from animal health and welfare to traceability, as well as farm safety and environmental management. These are values that are also important to us and we are proud to offer only the highest quality produce to our customers.

We are proud to also carry products with certifications such as UTZ, FairTrade and Rainforest Alliance. You can read more about products carrying these labels on our CSR website, for more information click below.

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Our suppliers

Our suppliers

We take pride in building long-term relationships with our Irish suppliers, these home-grown partnerships provide long-term growth for both sides. Since entering the market in 2000, the proportion of our purchases from Irish suppliers has grown year-on-year. In the Republic of Ireland we buy  €700 million worth of goods annually from over 200 suppliers. We also support many of these suppliers to export to Lidl’s European stores accounting for approximately 1.4% of all Irish food and drink exports*

*DKM study on the economic impact of Lidl's activity in Ireland"