Lidl Ireland Launch Dedicated Food Donation Appeal to Mitigate Coronavirus Impact on Communities
Starting March 28th, Lidl and FoodCloud will be launching an emergency food appeal in stores across the country to support those in need in these challenging times. Lidl is appealing to customers who would like to purchase an extra tinned or long shelf-life product to leave it on a dedicated trolley in stores this weekend, Saturday March 28th and Sunday March 29th. The donations will then be distributed through FoodCloud to local charities and food banks.
Commenting on the appeal, J.P. Scally, Managing Director, Lidl Ireland and Northern Ireland said, ‘At Lidl, we want to ensure that we do everything in our power to look out for the more vulnerable members of our communities at this difficult time. With the generosity of our customers and by utilising our existing infrastructure with FoodCloud we will be able to quickly get the essential supplies to those in need.’
Speaking about the dedicated food appeal, Aoibheann O’Brien, Partnerships Director for FoodCloud said ‘FoodCloud’s priority now more than ever is ensuring that we are maintaining our services and supporting our network of community groups, who will need increased supplies over the coming weeks. Lidl’s initiative will help to contribute some much-needed ambient volumes through our hubs. We want to thank the team at Lidl for their ongoing support in this challenging time as well as their customers for supporting FoodCloud’s network through this appeal.’
Lidl’s long-standing partnership with FoodCloud was established in 2016, and now has a network in place that supports food redistribution from stores and warehouses to more than 300 charities across Ireland, which sees all stores and warehouses connected with local charities to donate surplus food to those in need.